Wheeler’s Firebrand

Branding for a home brewed, original recipe alcoholic ginger beer of which draws stylistic & cultural influences from early to mid 20th century design. The project originated from developing the beer recipe from scratch, it was then brewed by myself and a brand was built up around this, the final product then bottled and packaged. The aim was to take product design from absolute start to finish with a focus on crafting the overarching illustrative style and typographic elements, of which the majority are bespoke hand drawn letterforms.